A Christian radio talk show host has a contest every so often where he invites his listeners to call in and present the gospel to him as if he’s a non-believer. Listening to type A personalities bulldoze their way through a one-sided conversation has its entertainment value, but so does watching a car accident.
I was in sales for 25 years. I started as a cold caller – Someone who knocks on the door of a business without an appointment, gets through the gatekeeper, pitches the owner and closes the deal in one call. The hardest part of my job wasn’t understanding what my product could do or verbalizing how my service would benefit a business. My tallest hurdle was dealing with the aftermath caused by the droves of rookie salespeople that preceded me. Read the rest of this entry »